Latest News

July 16, 2020

Calving Ease Updates for August 2020 Proofs

A combination of genetics and management has reduced the percentage of difficult births in heifers experienced on farms in the last decade. As a result, August 2020 calving traits will reflect lower breed averages. The new average Sire Calving Ease (SCE) for Brown Swiss will be 3.0%. Average Daughter Calving Ease (DCE) will be 2.8%. The previous base for both traits was 5.2%.
More information can be found at the link below.

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July 6, 2020

Swissgenetics Purchase New Generation Genetics

As a valued customers of New Generation Genetics, we wanted to reach out to you with news of a change in ownership.  Effective July 1, 2020, we will be acquired by Swissgenetics.  We are very excited to begin this new venture with our partners at Swissgenetics which would assist us in continuing to provide the The Best in Brown Swiss all over the globe. This is the best option for the future of NGG and we know that the business and the breed are in the best hands with our new owners.
While ownership is changing, our business structure, NGG team and sales network will remain in tack for the foreseeable future. 

Please see the official press release from Swissgenetics for more information attached


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June 29, 2020

Watch the Newest Episodes of Let's Talk Cows

Watch the most recent episode of Let's Talk Cows or view a specific episode...the whole list is here!

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June 16, 2020

New Generation Genetics Offering New Position

New Generation Genetics is hiring a new U.S. Sales and Progeny Specialist.  

Duties will include on farm sales in the Midwest and Western U.S., evaluation of young sire progeny, evaluation of potential bull dams and will involve extensive travel.  Other roles will be in support of the President and US Sales Manager.

Desired candidates should have an extensive dairy background, preferably sales experience and an agricultural degree.  The position will be based out of the company’s headquarters in Fort Atkinson, WI.

Interested candidates may email their resume to or contact Dan Gilbert at for further information on the position.

April 9, 2020

April 2020 Proof Day Highlights

A HUGE run for 54BS557 GET LUCKY!  Despite losing over 200 pounds to the base change, he sore up to +2707 of milk and +59 fat  +59 pounds of protein which ranks him #1 for all three, as well as #1 PPR.

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April 7, 2020


Please see the attached document for the base change that was implimented for the April 2020 proofs for the Brown Swiss breed.

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April 6, 2020

Sarah Lehner Announced as Summer Intern

Ohio State sophomore Sarah Lehner set to start at New Generation Genetics in early May

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February 20, 2020

NGG Bulls Dominate All American Nominations in 2019

The 2019 All American Nominations have been released and New Generation Genetics bulls sired 38 nominations which is one out of every three animals! NGG continues to be your leader for elite Brown Swiss show winners as 11 different bulls sired at least one nomination.

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November 8, 2019


 "Bull of the Season!" is back! During each season of the year, we will feature a different bull that is leaving an impact. Check out the story on DAREDEVIL, on his breeders and how he came about. Also, we will be featuring the Bull of the Season on Facebook throughout the year. During the bull's specific season, please share your daughters by using the hashtag #bulloftheseason.

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