Latest News

October 5, 2020

New Generation Genetics Offering New Position

New Generation Genetics is hiring a new U.S. Sales and Progeny Specialist.  

Duties will include on farm sales in the Midwest and Western U.S., evaluation of young sire progeny, evaluation of potential bull dams and will involve extensive travel.  Other roles will be in support of the President and US Sales Manager.

Desired candidates should have an extensive dairy background, preferably sales experience and an agricultural degree.  The position will be based out of the company’s headquarters in Fort Atkinson, WI.

Interested candidates may email their resume to or contact Dan Gilbert at for further information on the position. Resymes must be submitted by October 31, 2020

August 12, 2020

New Generation Genetics Bulls Lead the Way Following the Genetic Evaluations in August

Following the release of the August 2020 genetic evaluations, bulls from New Generation Genetics proven and genomic bulls ranked at or near the top for Milk, Components, Type, Udder Composite, Mobility, Fertility, DPR, Productive Life, NM$, PPR, & Profit.
54BS557 BMG Lust GET LUCKY *TM continues to lead the way as the #1 proven bull for milk, fat, and protein. At an unprecedented +2594 milk, his daughters are built to put milk in the tank. If your milk check needs a boost, GET LUCKY needs to be a part of your breeding program.

July 16, 2020

Calving Ease Updates for August 2020 Proofs

A combination of genetics and management has reduced the percentage of difficult births in heifers experienced on farms in the last decade. As a result, August 2020 calving traits will reflect lower breed averages. The new average Sire Calving Ease (SCE) for Brown Swiss will be 3.0%. Average Daughter Calving Ease (DCE) will be 2.8%. The previous base for both traits was 5.2%.
More information can be found at the link below.

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July 6, 2020

Swissgenetics Purchase New Generation Genetics

As a valued customers of New Generation Genetics, we wanted to reach out to you with news of a change in ownership.  Effective July 1, 2020, we will be acquired by Swissgenetics.  We are very excited to begin this new venture with our partners at Swissgenetics which would assist us in continuing to provide the The Best in Brown Swiss all over the globe. This is the best option for the future of NGG and we know that the business and the breed are in the best hands with our new owners.
While ownership is changing, our business structure, NGG team and sales network will remain in tack for the foreseeable future. 

Please see the official press release from Swissgenetics for more information attached


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June 29, 2020

Watch the Newest Episodes of Let's Talk Cows

Watch the most recent episode of Let's Talk Cows or view a specific episode...the whole list is here!

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April 6, 2020

Sarah Lehner Announced as Summer Intern

Ohio State sophomore Sarah Lehner set to start at New Generation Genetics in early May

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