If Purple is What You Seek - Look No Further than FIRST CHOICE and RASTA for Your Program
Latest News
February 24, 2021
Partner in Brown Swiss Webinar
January 5, 2021
NGG Presents Bull of the Year 54BS558 DAREDEVIL
December 4, 2020
Trio of NGG Sires Top the Proven PPR Charts
Following the release of the December 2020 genetic evaluations, bulls from New Generation Genetics proven and genomic lineup ranked at or near the top for Milk, Components, Type, Udder Composite, Mobility, Fertility, DPR, Productive Life, NM$, PPR, & Profitability. A trio of New Generation Genetics sires with unbeatable production, health, and fitness traits dominated the proven PPR charts.
December 1, 2020
PPR Formula Change Effective December 2020
See the changes made to the USA PPR Formula effective for December 2020 proof run
November 30, 2020
NGG Introduces New Team Member Lauren Hendel
Hendel will be the U.S. Sales and Progeny Specialist for New Generation Genetics
August 12, 2020
New Generation Genetics Bulls Lead the Way Following the Genetic Evaluations in August
Following the release of the August 2020 genetic evaluations, bulls from New Generation Genetics proven and genomic bulls ranked at or near the top for Milk, Components, Type, Udder Composite, Mobility, Fertility, DPR, Productive Life, NM$, PPR, & Profit.
54BS557 BMG Lust GET LUCKY *TM continues to lead the way as the #1 proven bull for milk, fat, and protein. At an unprecedented +2594 milk, his daughters are built to put milk in the tank. If your milk check needs a boost, GET LUCKY needs to be a part of your breeding program.
July 16, 2020
Calving Ease Updates for August 2020 Proofs
A combination of genetics and management has reduced the percentage of difficult births in heifers experienced on farms in the last decade. As a result, August 2020 calving traits will reflect lower breed averages. The new average Sire Calving Ease (SCE) for Brown Swiss will be 3.0%. Average Daughter Calving Ease (DCE) will be 2.8%. The previous base for both traits was 5.2%.
More information can be found at the link below.
July 6, 2020
Swissgenetics Purchase New Generation Genetics
As a valued customers of New Generation Genetics, we wanted to reach out to you with news of a change in ownership. Effective July 1, 2020, we will be acquired by Swissgenetics. We are very excited to begin this new venture with our partners at Swissgenetics which would assist us in continuing to provide the The Best in Brown Swiss all over the globe. This is the best option for the future of NGG and we know that the business and the breed are in the best hands with our new owners.
While ownership is changing, our business structure, NGG team and sales network will remain in tack for the foreseeable future.
Please see the official press release from Swissgenetics for more information attached
June 29, 2020
Watch the Newest Episodes of Let's Talk Cows
Watch the most recent episode of Let's Talk Cows or view a specific episode...the whole list is here!
November 8, 2019
54BS558 DAREDEVIL the BULL OF THE SEASON!
"Bull of the Season!" is back! During each season of the year, we will feature a different bull that is leaving an impact. Check out the story on DAREDEVIL, on his breeders and how he came about. Also, we will be featuring the Bull of the Season on Facebook throughout the year. During the bull's specific season, please share your daughters by using the hashtag #bulloftheseason.
