Latest News

January 5, 2021

NGG Presents Bull of the Year 54BS558 DAREDEVIL

2020 began like any other year- with the eager anticipation of farm visits, shows, conventions, and other events that would bring Brown Swiss breeders together. In March the world threw a curveball, and at a time when little was certain, NGG remained committed to being your greatest source of Brown Swiss genetics. By May NGG employees and newly minted summer intern Sarah Lehner were back on the road. Every trip seemed to have a common theme – an abundance of incredible 54BS558 DAREDEVIL daughters in every corner of the country!

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December 4, 2020

Trio of NGG Sires Top the Proven PPR Charts

Following the release of the December 2020 genetic evaluations, bulls from New Generation Genetics proven and genomic lineup ranked at or near the top for Milk, Components, Type, Udder Composite, Mobility, Fertility, DPR, Productive Life, NM$, PPR, & Profitability. A trio of New Generation Genetics sires with unbeatable production, health, and fitness traits dominated the proven PPR charts.

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December 1, 2020

PPR Formula Change Effective December 2020

See the changes made to the USA PPR Formula effective for December 2020 proof run
 

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November 30, 2020

NGG Introduces New Team Member Lauren Hendel

Hendel will be the U.S. Sales and Progeny Specialist for New Generation Genetics

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August 12, 2020

New Generation Genetics Bulls Lead the Way Following the Genetic Evaluations in August

Following the release of the August 2020 genetic evaluations, bulls from New Generation Genetics proven and genomic bulls ranked at or near the top for Milk, Components, Type, Udder Composite, Mobility, Fertility, DPR, Productive Life, NM$, PPR, & Profit.
 
54BS557 BMG Lust GET LUCKY *TM continues to lead the way as the #1 proven bull for milk, fat, and protein. At an unprecedented +2594 milk, his daughters are built to put milk in the tank. If your milk check needs a boost, GET LUCKY needs to be a part of your breeding program.

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July 16, 2020

Calving Ease Updates for August 2020 Proofs

A combination of genetics and management has reduced the percentage of difficult births in heifers experienced on farms in the last decade. As a result, August 2020 calving traits will reflect lower breed averages. The new average Sire Calving Ease (SCE) for Brown Swiss will be 3.0%. Average Daughter Calving Ease (DCE) will be 2.8%. The previous base for both traits was 5.2%.
More information can be found at the link below.
 

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July 6, 2020

Swissgenetics Purchase New Generation Genetics

As a valued customers of New Generation Genetics, we wanted to reach out to you with news of a change in ownership.  Effective July 1, 2020, we will be acquired by Swissgenetics.  We are very excited to begin this new venture with our partners at Swissgenetics which would assist us in continuing to provide the The Best in Brown Swiss all over the globe. This is the best option for the future of NGG and we know that the business and the breed are in the best hands with our new owners.
 
While ownership is changing, our business structure, NGG team and sales network will remain in tack for the foreseeable future. 

Please see the official press release from Swissgenetics for more information attached

 

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June 29, 2020

Watch the Newest Episodes of Let's Talk Cows

Watch the most recent episode of Let's Talk Cows or view a specific episode...the whole list is here!

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November 8, 2019

54BS558 DAREDEVIL the BULL OF THE SEASON!

 "Bull of the Season!" is back! During each season of the year, we will feature a different bull that is leaving an impact. Check out the story on DAREDEVIL, on his breeders and how he came about. Also, we will be featuring the Bull of the Season on Facebook throughout the year. During the bull's specific season, please share your daughters by using the hashtag #bulloftheseason.

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