June 12, 2026

NGG teaming up with BSA to host the World Premier Sale!

Greetings Brown Swiss Breeders & Enthusiasts,

We are excited to announce that New Generation Genetics is joining forces with the Brown Swiss Association to host the prestigious World Premier Brown Swiss Sale in Madison, WI, during the World Dairy Expo. We cannot wait to bring you a world-class event with a modern twist!

Here are a few key points for the new format of the World Premier Sale:

- **Date & Time**: The sale will take place on **Wednesday, September 30th at 3PM CST and will be held in the sale tent**.

- **Absentee Sale**: This will be an absentia sale, but we encourage you to send your consignment to WDE with a string for maximum exposure and display if feasible. This will also provide ease in getting your consignment to the buyer and minimize any additional planning and costs post sale. Each lot will be featured on the big screen as they sell.

- **Marketing Content**: If your lot cannot make it to Madison, please ensure you plan to capture marketing material on your lot so we can promote her on a global stage. We will do our best to assist with this as much as possible. Photos and video of your consignment as well as any additional content on notable family members are recommended. Our marketing team is happy to provide any additional guidance in capturing the best shot of your consignment!

- **Live Broadcast**: The sale will be broadcast LIVE on COWBUYER. Chris and Jen Hill with MD-HILLBROOK SALES & SERVICE will be assisting with the sale.

On that note, we are actively seeking competitive consignments that are eager to shine on the world stage! In addition to live lots, we are also looking for special embryo packages and choices.

Our team is assembling a strong presence both nationally and internationally, aimed at bringing maximum visibility and engagement to your consignment. We are excited to have Angelo Pozzatti present at the sale to help drive and provide international interest and expertise!

If you believe you have a standout consignment for this year’s World Premier Brown Swiss Sale and would like to be considered, please reach out to any member of our NGG team to start the conversation. As spots are limited, we will do our utmost to accommodate everyone.

We look forward to collaborating with you and appreciate your continued support in providing the BEST in Brown Swiss!

Sincerely,

THE NGG TEAM  

April 1, 2025

2025 PPR BASE CHANGE

The April 2025 index run is upon us. This proof run includes two changes that will significantly impact the values of our Brown Swiss bulls. Please review the information below to understand how these updates effect our herd. 

The genetics changes in Brown Swiss cows from 2015 to 2020 highlight shifts in key traits. Over this period, we've seen gains in productions, longevity, and some conformation improvements, as a result, with the index run, production breeding values for milk, fat, and protein are expected to decline as Brown Swiss have improved over the last 5 years. 

Fertility remains a key focus, particularly with daughter pregnancy rate (DPR), where we anticipate higher figures moving forward. These changes will result in DPR values going up on most bulls.

February 7, 2025

NGG Introduces the CENTER STAGE Sire Collection

The introduction of NGG's new Center Stage Collection marks a significant milestone in the world of Brown Swiss genetics. This carefully curated lineup of high-type sires is designed to provide breeders with unparalleled access to the best genetics for type, udders, and breeding females that shine in the show ring.
The bulls that comprise the Center Stage Collection are the epitome of excellence, with pedigrees that feature multiple show champions and a proven track record of producing winners.
 
These elite sires offer a unique combination of proven and genomic type, making them an invaluable resource for breeders seeking to elevate their show program.
Whether competing at the local, state, national, or global level, breeders share a common aspiration: to stand at the pinnacle of success, adorned with trophies, banners, and ribbons.
The Center Stage Collection is the key to unlocking this achievement, featuring an impressive array of sires that have earned top honors at World Dairy Expo, are consistently producing outstanding daughters, and are currently dominating the breed in UDC.
The inclusion of well know popular sires in the Center Stage Collection, coupled with the introduction of a BRAND-NEW BULL, promises to be a game-changer for Brown Swiss breeders worldwide!