An 18-year veteran of the A.I. industry, Haines has specialized in product development, sales, and leadership roles for several leading A.I. companies. He grew up on a dairy farm in Md., and obtained a Bachelor’s of Dairy Science degree from Delaware Valley College, Doylestown, Pa. He currently resides in Md., on the family farm with his wife, Andrea and their son, Riley.

Jake started with New Generation Genetics in 2008 as he was previously working for Genex Cooperative and as a classifier for the Brown Swiss Association after graduating from Penn State University in 2005. Jake is the US Sales Manager and also runs the entire Genomics Program.

Jake was born and raised on a Brown Swiss farm developing the prefix with his brothers and parents; Brothers Three Brown Swiss. He and his family have bred, owned & developed 9 All Americans, 7 Reserves, 4 Honorable Mention and 33 All-American Nominations. They were the recipient of the Outstanding Young Brown Swiss breeders in 2009 and have exhibited the Jr. Champion, Grand Champion of the Jr. Show and Res. Intermediate Champion at World Dairy Expo. Jake and his brothers still own and show cattle today. Jake also is a National Dairy Judge having officiated the Southwest national Brown Swiss Show in 2019 and the Northeast National Show in 2018, multiple breeds national Jr. shows, state fairs in 9 different states and internationally in South America, Central America & Europe.

Jake covers sales in the Eastern USA, young sire and bull Dam evaluations, is a sire analyst, the social media coordinator and manages the USA local representatives across the country among other duties. Jake lives in Pennsylvania along with his wife Wendy, and two sons Toby and Trace.

Sandra was born and raised on a dairy farm in Southeastern Wisconsin, showing cattle while in 4-H. She graduated from Madison College with a certified animal technician degree before working at the Whitewater Veterinary Clinic, a mixed animal practice.

Sandra then went on to work for Sunshine Genetics, a newly opened embryo transplant business in Whitewater, Wisconsin, as both a technician and herdsperson. After that, she moved to the Madison, Wisconsin area to work at Meadowood Veterinary Clinic as a head veterinary technician, then office manager and practice manager.

She left the veterinary world to assist in Dan’s dream of what is now New Generation Genetics. Sandra has been behind the scenes and the glue holding the operation together since its beginning, handling a variety of responsibilities from employee management to accounts receivable to packing tanks on a daily basis.

Dan Gilbert started New Generation Genetics in 1994 after spending 10 years with the U.S. Brown Swiss Association serving in numerous capacities, including Director of Marketing and Latin America representative.  He was born on raised on a registered Brown Swiss dairy and graduated from Iowa State University.

Dan formed the company with Sandra to work with Brown Swiss genetics exclusively.  Since inception, the company has produced some of the most iconic bulls in the breed including Starbuck, Emerald, President, Denver, Vigor, Brookings and now Cadence.  The company has exported semen and embryos to over 40 countries and has key alliances in all major dairy countries.

As of 2023, Dan is retained as a consultant for special projects, sire acquisition and will represent the company throughout Latin America.