Our Team

Brett Haines, CEO
An 18-year veteran of the A.I. industry, Haines has specialized in product development, sales, and leadership roles for several leading A.I. companies. He grew up on a dairy farm in Md., and obtained a Bachelor’s of Dairy Science degree from Delaware Valley College, Doylestown, Pa. He currently resides in Md., on the family farm with his wife, Andrea and their son, Riley.

Jake Hushon, U.S. Sales Manager

Jake started with New Generation Genetics in 2008 as he was previously working for Genex Cooperative and as a classifier for the Brown Swiss Association after graduating from Penn State University in 2005. Jake is the US Sales Manager and also runs the entire Genomics Program.

Jake was born and raised on a Brown Swiss farm developing the prefix with his brothers and parents; Brothers Three Brown Swiss. He and his family have bred, owned & developed 9 All Americans, 7 Reserves, 4 Honorable Mention and 33 All-American Nominations. They were the recipient of the Outstanding Young Brown Swiss breeders in 2009 and have exhibited the Jr. Champion, Grand Champion of the Jr. Show and Res. Intermediate Champion at World Dairy Expo. Jake and his brothers still own and show cattle today. Jake also is a National Dairy Judge having officiated the Southwest national Brown Swiss Show in 2019 and the Northeast National Show in 2018, multiple breeds national Jr. shows, state fairs in 9 different states and internationally in South America, Central America & Europe.

Jake covers sales in the Eastern USA, young sire and bull Dam evaluations, is a sire analyst, the social media coordinator and manages the USA local representatives across the country among other duties. Jake lives in Pennsylvania along with his wife Wendy, and two sons Toby and Trace.

Scott Schugel, US Sales & Progeny Specialist
Scott grew up on a dairy farm outside of New Ulm, Minnesota, and graduated from the University of Wisconsin-Madison with a Dairy Science Degree with a business emphasis. After graduating Scott worked as a herdsman for a 300-cow dairy in Northwest WI and then went to work for Centralstar Cooperative/Select Sires, first as an AI technician, and then spending time mating cows and performing reproductive consultation to farms throughout Northeast Wisconsin.

He was introduced to the Brown Swiss breed through his wife’s family the Sprengeler’s and Arthurst Farm of Plato, MN, breeders of Arthurst Garbro Diablo 54B329. Current NGG bulls Daredevil, Diego, and Defender all trace back to the Arthurst Garbro Dixie cow. It didn’t take long to be around those big brown cows, and he was hooked.

Scott resides in Shawano, WI, with his wife Ashley and children Jocelyn, Sawyer, Aria, and Jace. They own a dozen head of Brown Swiss under the On-WI prefix that are housed at local area farms and enjoy showing at the Minnesota State Fair, Wisconsin State Show, and other local shows. Scott and Ashley are active members of the Wisconsin Brown Swiss Association and serve on their canton board. They hope to pass on their love for the big brown cow to their kids as they grow.

Hayleigh Geurink, Marketing & Customer Relations Manager

With a background rooted in dairy farming and a degree in Communications and Public Relations from Michigan State University, Hayleigh brings a wealth of experience to her new role.

 Having grown up on her grandparents’ dairy farm in Allendale, MI, Hayleigh's passion for the industry runs deep. She has garnered numerous accolades throughout her career, including being part of a national champion judging team and winning prestigious contests at both World Dairy Expo and the North American Livestock Expo.

Currently residing in Blue Mounds, WI, with her fiancé Joseph, Hayleigh actively operates Opsal’s Ridge Registered Holstein’s and Brown Swiss, alongside her co-ownership of Black-Ridge Genetics. Her commitment to breeding excellence has resulted in the development of multiple All American nominees, showcasing her dedication to both high type and production traits.

In her new role at NGG, Hayleigh is eager to leverage her expertise to enhance marketing strategies and provide top-notch customer service to breeders worldwide.