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New Generation Genetics Appoints New CEO

Contact: Dan Gilbert
P: 920-568-0554
New Generation Genetics appoints new CEO
Fort Atkinson, Wis. – Sept. 20, 2022 – New Generation Genetics, a leading global Brown Swiss genetic company, announced Brett Haines of Taneytown, Md., as new CEO starting October 1, 2022, succeeding longtime President and CEO Dan Gilbert.

Gilbert noted, “Brett brings to the table, a fresh understanding of genetics with a passion to serve Brown Swiss breeders around the globe. He plans to focus on growing our presence globally and further lead our U.S. team as they continue to focus on bringing a diverse lineup of the best genetics.”

Haines commented, “I aim to continue the exceptional stewardship of the Brown Swiss breed Dan and his team have developed over many years. The combination with Swissgenetics will be an elevated value for our U.S. customers as it allows us to blend the two best Brown Swiss lineups in the world. New Generation Genetics is positioned to continue a tradition of excellence with superior genetics, while at its core of success, has the ability to assist our customers in future prosperity.”

An 18-year veteran of the A.I. industry, Haines has specialized in product development, sales, and leadership roles for several leading A.I. companies. He grew up on a dairy farm in Md., and obtained a Bachelor’s of Dairy Science degree from Delaware Valley College, Doylestown, Pa. He currently resides in Md., on the family farm with his wife, Andrea and their son, Riley.

About New Generation Genetics
New Generation Genetics (NGG), located in Fort Atkinson, Wis., has a primary goal of providing its customers with the best Brown Swiss genetics in the industry. Providing Swiss breeders around the world with a diverse genetically superior lineup that excels in production, health and type. Our goal is to feature some of the most consistent and reliable cow families that possess traits that will propel the Brown Swiss breed into new heights.